To penetrate the promising yet challenging Vietnamese game market, international publishers need a fitting strategy and support from partners experienced in the domestic market.
The Robust Boom of Vietnam’s Game Market
In recent years, Vietnam’s game market has witnessed a strong surge. According to Newzoo, a market research firm, Vietnam is one of the fastest-growing regions for mobile gaming worldwide, with an annual growth rate of 7.4% from 2022 to 2025, compared to the global average of 3%.
In Vietnam alone, there are 54.6 million gamers generating nearly $800 million in revenue (including estimates for IAP and local payment).
The Ministry of Information and Communications aims for the Vietnamese game industry to hit a revenue milestone of $1 billion by 2030. Vietnam is currently in the top 8 for global game downloads and hosts over 35,000 game developers, nearly equal to China.
The Vietnamese gaming industry aims to reach a revenue of $1 billion by the year 2030.
With its rapid growth and untapped potential, Vietnam is becoming a “gold mine” full of opportunities for leading game companies from Japan, South Korea, China, and North America.
Barriers and Challenges
However, entering this market is no easy task. International publishers face numerous challenges, from legal barriers and cultural differences to the fierce competition from local publishers.
This requires that foreign publishers need an appropriate strategy and support from partners who are well-versed in the Vietnamese market.
OEG – “The Bridge” between the Vietnamese Game Market and International Game Publishers
Addressing this challenge, Ocean Entertainment Group (OEG) serves as a crucial bridge aiding international game publishers in effectively accessing the Vietnamese market.
OEG is a respected entity in Vietnam’s Games, Esports, and Entertainment sector. Its ecosystem focuses on six main services: entertainment, esports, games, talent training and management, content production, and technology. With this ecosystem, OEG is well-equipped to collaborate and support game publishers in Vietnam in various aspects, from legal, translation, business partnerships to marketing, communication, and providing optimal payment and management solutions.
Recently, OEG proudly participated in the ChinaJoy 2024 event in Shanghai, China, alongside over 1000 enterprises and brands in the gaming, technology, and digital entertainment sectors across Asia. This event is one of the world’s largest digital entertainment expos. Here, OEG showcased its products and services and affirmed its reputation as a trusted Esports and Entertainment entity in Vietnam, seeking cooperation opportunities with international game publishers for domestic market launches.
On the first day of ChinaJoy 2024, OEG had the opportunity to meet and network with potential partners, including game developers, eSports entities, and respected technology and entertainment companies.
As a result, numerous collaborative opportunities have opened up, and soon, OEG expects to become a strategic partner for many international publishers launching high-quality games that meet the tastes of Vietnamese gamers.
Mr. LEO – CEO of Nimo TV China visits OEG’s booth.
Mr. Bui Anh Tuan – CEO of OEG shared: “OEG is confident that it possesses all the elements needed to support international game publishers looking to reach the Vietnamese market and gamer community: from owning a leading gamer connection platform, a network of diverse media channels and content production, to a reputable system for talent connection, training, and providing optimal management and payment solutions.”
OEG’s presence at China Joy 2024 is not only a strategic move to expand its market but also a testament to the company’s strong development and potential. With a comprehensive ecosystem and commitment to supporting international partners, OEG is becoming an essential bridge, bringing international games to Vietnamese gamers and vice versa.
Learn More About Ocean Entertainment Group at:
Fanpage: https://www.facebook.com/oegvn
Website: https://biz.oeg.vn/
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Euro Currents journalist was involved in the writing and production of this article.