Driven by the wave of globalization, Sunward is steadily advancing its global strategy, aiming for high-quality development. The first half of the year saw stable growth, particularly in key markets such as Europe, North America, and Southeast Asia, where significant achievements were made. Recently, with the unveiling of the mid-year report, Sunward’s new accomplishments and developments in overseas markets have garnered much attention.
Europe: Green Leadership, Technological Innovation Wins Praise
In Europe, Sunward successfully launched several electric and hybrid construction machinery products that meet Europe’s stringent environmental standards. These products not only fulfill the demand for green and low-carbon solutions but also earned widespread praise from customers for their exceptional performance and reliable service. Sunward’s active participation in industry exhibitions and exchange activities further enhanced its brand recognition and influence in the European market.
(France Exhibition)
In April 2024, Sunward showcased various electric excavators at the Paris Exhibition in France. The displayed products ranged from small excavators of 1 ton, 2 tons, and 6 tons to medium-sized electric excavators of 21 tons and 24 tons, covering a full series that perfectly matched the European market’s demand for efficient and eco-friendly equipment. As one of the few exhibitors featuring a full range of electric excavators, Sunward garnered significant attention from customers and agents. The exhibited equipment skillfully incorporated more localized elements, boasting designs rich in European characteristics. This not only showcased the excellent performance of Sunward’s products but also highlighted the company’s significant advantages in implementing localized operations as part of its international strategy. After the exhibition, the new models received orders for over 50 units.
North America: Deep Cultivation, Steady Market Share Expansion
North America, as a crucial market for global construction machinery, has always been a focal area of Sunward’s global strategy. Leveraging two major support centers in the United States and Canada, Sunward has achieved remarkable results by expanding teams and sales channels, enhancing service support, and integrating operations. The company has not only successfully penetrated several high-end customer markets but also ensured stable and efficient operation of its products through localized services and technical support. In the first half of the year, Sunward’s sales in the North American market saw substantial growth, with a steady increase in market share.
In the first half of 2024, the North American subsidiary made a prominent appearance at Canada’s largest heavy equipment exhibition, the National Heavy Equipment Show. The showcased products included more than ten pieces of equipment from four series, such as excavators and skid steer loaders, featuring the newly upgraded tail-free excavator SWE155UF, the flagship electric excavator SWE20FED, and the best-selling Canadian loader SWL4538. The exhibition attracted significant interest from visitors, who highly appreciated the interactive design of the equipment’s cockpit. The showcased equipment received unanimous praise, and all displayed items were signed for purchase on-site, promptly delivered to customer locations right after the exhibition.
Southeast Asia: Win-Win Cooperation, Creating a Better Future Together
Sunward continues to strengthen its strategic layout in the Asia-Pacific region, centering on its subsidiaries in Vietnam, Thailand, Malaysia, Cambodia, and Laos. The company has established a 2000-square-meter support center, enhancing the deployment of main machine parts and services in the region. This bolsters product service guarantees and supply throughout the Asia-Pacific, improves regional marketing service network channels, enhances service quality, increases market share, and boosts Sunward’s brand recognition.
As a new engine for global economic growth, Southeast Asia’s infrastructure construction and manufacturing development are increasingly demanding high-end construction machinery products. Sunward has quickly gained a foothold in the Southeast Asian market by strengthening partnerships with local dealers, expanding sales channels, and optimizing after-sales services. In the first half of the year, Sunward’s performance in the Southeast Asian market was also outstanding, with Vietnam’s sales showing consistent monthly growth rates of 200%. Compared to the same period last year, sales increased by 165%, injecting strong momentum into the company’s global strategy.
**(Malaysia Subsidiary)**
**Looking Ahead: Accelerating Global Expansion**
Facing new opportunities and challenges brought by globalization, Sunward will continue adhering to the development strategy of combining “bringing in” and “going out,” deepening its global layout. The company will increase investment in research and development and technological innovation, launching more high-quality products that meet international market demands. Additionally, Sunward will strengthen cooperation and exchange with internationally renowned enterprises, jointly promoting the development and progress of the global construction machinery industry. In the future, Sunward will stride towards the global stage with a more open posture and firmer steps, providing more efficient, intelligent, and eco-friendly construction machinery products to customers worldwide.
Social Links
LinkedIn: https://www.linkedin.com/company/sunwardglobal/
Instagram: https://www.instagram.com/sunwardgroup/
Facebook: https://www.facebook.com/sunwardgroup
YouTube: https://www.youtube.com/@sunwardglobal
Media Contact
Company Name: SUNWARD INTELLIGENT EQUIPMENT CO.,LTD.
City, State, Country:Add: Changsha, Hunan, China
Address: Sunward Industrial Park, No. 1335 Liangtang Road (E), Xingsha, Changsha, Hunan, China
Contact Person: Elena Chen
Email:chenhua@sunward.cc
Website:www.sunwardmachine.com
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Euro Currents journalist was involved in the writing and production of this article.